The Benefits Of Using Casino Sign Up Bonuses & Shopping Around

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Opening Thoughts

Casino marketing strategies have included a host of weird and wonderful ideas over the last 70 years, but the emergence of the internet into the market in the 2000s brought in global marketing specialists and new levels of finance and possibilities. For those who work in the field of casino gaming marketing and promotion, this equated to the Big Bang – a new unexplored frontier to try and pit their ideas against the global competition and come out on top.

How Sign Up Bonuses Changed Casino Gaming

Now that the gambling world was quickly finding its feet in the unlimited potential of the early days of the internet, those marketing departments that were able to bottle lightning and create marketing strategies that captured the imagination of an international gambling market found themselves sitting on a potentially multi-billion dollar idea.

One of those strategies was the rise of the sign up bonus, which incentivized customers to sign up and register for a site, and in turn, they would receive a cost-effective bonus. Now, the art of the marketing strategy was how this free bet was paid out.

An online casino sign up bonus is the most common way a casino platform will get new customers on board. While online platforms did not create the idea of the sign up bonus, they did perfect it. Before the internet, land-based providers would have incentives. Still, they have not been able to generate anywhere near the same level of interest that online casino sign up bonuses have over the last 25 years.

Sign up bonuses now capture all angles of the online casino world; they incentivize various methods. So, rather than focus on one type of game or a specific slot game, for instance, they now aim for a whole new range of markets, including sports betting, focusing on specific payment methods, affiliate marketing, and refer-a-friend bonus codes.

Benefits For The Casino

They might be marketed as free, but the aim of the game is to attract customers to the promotion and, more crucially, ensure that they return to the site to play casino games in the future.

Casinos are sacrificing the small credit they’re providing for free as a fund to put their service in the shop window for a prospective customer. Not all customers who sign up will continue playing. Many customers shop around and flick between dozens of different casinos, taking advantage of every platform and their offers.

Look at it as a digital version of a food store that offers free samples. The company takes the short-term hit on gaining the customer’s interest and then uses this opportunity to sell its business or products.

While this is often part of a broader marketing strategy in that particular industry, it’s also about perception and business visibility in the casino gaming sector. Short-term sacrifice to get the name out there, which, in the long run, will prove to return a much larger profit, recouping the initial loss. Casinos work differently because there is potential for monetary return, but the principle is generally the same from a marketing perspective.

Shopping Around As A Casino Customer

There’s nothing against shopping around. Many casino customers and gamblers in the broader gaming world will spend considerable time and effort shopping around for the latest bonus. I know people who use a platform once and then move on to the next one because they can utilise the sign up offer—it’s commonplace in the gambling industry.

Many football betting strategies advise people to do this to take advantage of free bets, so even if their tips or bets are not successful, they’re not losing the full amount in real money or a partial amount, depending on the specifics of the sign up bonus. It’s for casinos and sportsbooks to tackle this issue, but with a market so saturated, those gamblers who prefer to shop around can place their bets and play casino games most cost-effectively.

We can apply the same logic to shopping around with our favourite clothing brands. Similarly, if we are signing up for a streaming service, it’s never a bad idea to shop around for the best or cheapest options. Sure, it might take time, but if it can save a decent bit of money in the long run, then it’s certainly worth the hassle.

Final Thoughts

Sign up bonuses are an anomaly in the marketing world, as there’s clear, tangible evidence that they benefit both parties. In the long run, casinos can bolster their brand, and in the short term, customers can get free betting credits, spins, or matched deposits, whatever it may be.

As a general rule of thumb, shopping around in the vastness of the online world is also a good idea. Don’t get too engrossed and spend hours a day desperately trying to find the best deals. Still, it’s crucial not to simply click on the first provider you come across when there’s a mountain of options out there and some viable companies battling to onboard you as a customer.